Dana McGraw is Vice President, Audience Modeling & Data Science, Disney Advertising Sales. In this role, McGraw oversees groups responsible for data science, analytics, search and App store optimization. She leads data-driven advertising sales for Disney’s portfolio of linear, streaming, digital and social properties across ABC, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX Networks, Hulu and National Geographic Networks. She is also responsible for data science tied to ESPN and ABC affiliate sales and marketing.